Get the Inside Scoop on What Topics Interest Your NonProfit Website Visitors

  Category: Nonprofit Web Presence, Social Media, Uncategorized

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Google Analytics has a section called Affinity Categories. Based on the websites that people visit before and after they visit your website, along with other information Google collects, Google Analytics categorizes the kinds of content that interest your website visitors. Here is an example from one of my nonprofit client’s websites. What does the data… Read more »

The Best Nonprofit Online Strategies are Data-Informed

  Category: Uncategorized

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Want to improve the results you get from the effort you put into your online presence? Your nonprofit’s best online strategies are the ones informed by your data. Data not just on activity but also on what content is most popular across your website, emails and social media channels. You don’t have to be a… Read more »

Digital Crisis Counseling – Technology Meets the Hotline

  Category: Nonprofit Technology, Uncategorized

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Nonprofits provide digital crisis counseling services using online chat or text via a computer or mobile device. These services augment the traditional telephone counseling hotline services provided by organizations that support survivors of domestic or intimate partner violence, sexual assault, human trafficking and many other issues. While phone hotlines have been in use for decades,… Read more »