The Next Wave of Technology for Nonprofits

  Category: Nonprofit Technology, Nonprofit Web Presence, Social Media

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Marnie Webb, CEO at Caravan Studios recently asked nonprofit tech folks via Twitter “I’m giving a talk on the next wave of technology for NGOs. What groups of technology would you include? And why?”. I think Marnie was asking more about tools or technologies, like Artificial Intelligence or Machine Learning. It made me think of… Read more »

Get the Inside Scoop on What Topics Interest Your NonProfit Website Visitors

  Category: Nonprofit Web Presence, Social Media, Uncategorized

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Google Analytics has a section called Affinity Categories. Based on the websites that people visit before and after they visit your website, along with other information Google collects, Google Analytics categorizes the kinds of content that interest your website visitors. Here is an example from one of my nonprofit client’s websites. What does the data… Read more »

The Best Nonprofit Online Strategies are Data-Informed

  Category: Uncategorized

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Too Busy To Improve image

Want to improve the results you get from the effort you put into your online presence? Your nonprofit’s best online strategies are the ones informed by your data. Data not just on activity but also on what content is most popular across your website, emails and social media channels. You don’t have to be a… Read more »

Digital Crisis Counseling – Technology Meets the Hotline

  Category: Nonprofit Technology, Uncategorized

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Nonprofits provide digital crisis counseling services using online chat or text via a computer or mobile device. These services augment the traditional telephone counseling hotline services provided by organizations that support survivors of domestic or intimate partner violence, sexual assault, human trafficking and many other issues. While phone hotlines have been in use for decades,… Read more »

Why AmazonSmile Doesn’t Turn My Frown Upside Down :(

  Category: Uncategorized

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The AmazonSmile program, where a small percentage of sales is given to a designated nonprofit, is a nice sentiment but will likely prove a net loss for most participating nonprofit organizations. The sentiment is admirable – provide exposure to nonprofits on the popular shopping site and donate a portion of sales to worthy causes. Unfortunately,… Read more »