I am honored to be featured in a new special report from Musical America Worldwide entittled "Mobile Marketing: The Arts In Motion".
The report includes wonderfully helpful information for performing arts organizations about engaging audiences via mobile, mobile options, vendors and – best of all – case studies of organizations using mobile.
Analytics and Texting
Two of the points I make in the report are about using analytics and being thoughtful about texting.
A review of your website metrics is helpful when building a mobile-friendly site. The analytics can tell you what pages are most popular among those accessing your website via mobile devices. This helps you make sure those pages are included in your website's mobile version.
Being thoughtful about texting is important because mobile is so personal that unwanted texts can feel like an invasion of privacy. Simple announcements, such as tickets going on sale, the release of a season's schedule or a "Save the Date" announcement for special events like fundraisers are some the more appropriate ways I've seen arts organizations using text.
Reports
The report is full of useful advice and examples that every arts organization should see. Thanks to Susan Elliott and Dina Gerdeman for incuding me. The Muscial America Special Reports page also has links to other good reports on fundraising, ticketing and other issues important to arts organizations.
You can read the report in sections online here or download the report here (pdf)
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