Conventional wisdom tells us that whenever a nonprofit has a website page, there should be a conspicuous “Donate Now” button. If at any time someone is motivated to donate while browsing your website, you want that button prominently displayed for easy access. But there are times when what you are trying to accomplish online is… Read more »
Posts Categorized: Web/Tech
I am honored to be featured in a new special report from Musical America Worldwide entittled "Mobile Marketing: The Arts In Motion". The report includes wonderfully helpful information for performing arts organizations about engaging audiences via mobile, mobile options, vendors and – best of all – case studies of organizations using mobile. Analytics and Texting… Read more »
Effective technology trainings need to be much more than listening to an expert speak, especially when the class runs for 6 hours.
Online data privacy is an issue for anyone who puts personal information online. This includes posts to Facebook, email, docs or anything stored in the cloud. Ever since I had the pleasure of doing a presentation about online engagement for the Privacy Rights Clearinghouse I have been more aware of the issues facing nonprofits when… Read more »
It's important for nonprofits to know which websites on the internet have the most traffic. It helps them understand where people are online so they can be sure they are participating on the most popular sites. I am a fan of Alexa.com®, the web information company that ranks websites with the most traffic by country… Read more »