This week we welcomed the inaugural group of students to the Professional Social Media Certificate Program at Sonoma State University. The class sold out at 30 students and there is a waiting list for the fall session.


I am part of an outstanding team of five instructors, pictured above. They are (left to right) Merith Weisman, MA, the Community Engagement & Social Media Coordinator at Sonoma State University who has brought the program to life; Pamela Van Halsema, MLIS, the Dean’s Coordinator and Strategist at Sonoma State University School of Education; myself John Kenyon; Emily Acosta Lewis, Assistant Professor of Communication Studies for The School of Arts and Humanities at Sonoma State University; and Kerry Rego of Kerry Rego Consulting, a prominent social media consultant, trainer and author.

Over the next twelve weeks, the course covers six modules –
1. The Power of Community, Introduction to Professional Social Media
2. Exploring Social Media: Essential Channels
3. Diving Deeper: Additional Channels, Visuals and Mobile
4. Social Media Strategy
5. Metrics and Measurement
6. Capstone Project

Sonoma SUI’m teaching the fifth module on metrics and measurement, but I plan to attend most weeks sessions and I’ll be sharing interesting discussions and questions as they come up.

The first class focused on introductions, administration, reviewing the course, sharing strategies for dealing with the overwhelm that social media can bring, discussions on the benefits of social media and the importance of listening. If your organization is looking to find where to start with social media, listening is usually the best place to start. Listen to conversations about your organization, your area of focus, your competitors and to respected people in your field, to understand what kinds of relevant conversations exist.

The students vary widely in their backgrounds and include former journalists, a newspaper section editor, a recruiter for a technology company, the vice presidents of marketing at a regional Sonoma county bank, the marketing directors from an architecture firm, a prominent regional entertainment venue and a small retail shoe store chain, current Sonoma State University undergraduates, a communications/pr firm director, a member association director, a youth scholarship program manger, an employee of the city of Santa Rosa, some other regional nonprofits and several launchers of new projects.

There will be some rich discussions and interesting ideas from this varied group which I look forward to sharing as we progress through the coming weeks. You can also follow the conversations on Twitter where the hashtag will be #SSUPSM.

  Category: Social Media, Training


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