Marnie Webb, CEO at Caravan Studios, recently asked nonprofit tech folks via Twitter “I’m giving a talk on the next wave of technology for NGOs. What groups of technology would you include? And why?”. I think Marnie was asking about tools or technologies, like Artificial Intelligence or Machine Learning. Thinking beyond the tools, the question… Read more »
Posts Categorized: Social Media
Get the Inside Scoop on What Topics Interest Your NonProfit Website Visitors
Google Analytics has a section called Affinity Categories. Based on the websites that people visit before and after they visit your website, along with other information Google collects, Google Analytics categorizes the kinds of content that interest your website visitors. Here is an example from one of my nonprofit client’s websites. What does the data… Read more »
An Analog Social Media Exercise To Improve Content
For the Professional Social Media class I teach at Sonoma State University, I created an exercise designed to help folks practice both content creation and looking at metrics. Nonprofit’s can use this at a staff meeting or other gathering to help people improve their content creation skills as well as their skills with looking at… Read more »
Reducing Your Social Media Risk
Third in my series Inside the Professional Social Media Certificate course at Sonoma State University. Visit http://www.sonoma.edu/exed/psm for information. Using social media comes with risks. From damaging your professional or personal reputation to being snooped on by the government, sharing your life in public carries potential hazards. One of the leading experts on social media… Read more »
Critiquing Social Media Advice
Second in my series Inside the Professional Social Media Certificate Course at Sonoma State University. Visit http://www.sonoma.edu/exed/psm for information. The world of social media advice is rife with bad science, link bait and self-serving "news”. The recent report from Princeton researchers showing how Facebook will lose users and comparing user adoption to the spread of… Read more »
Inside the Professional Social Media Certificate Program
This week we welcomed the inaugural group of students to the Professional Social Media Certificate Program at Sonoma State University. The class sold out at 30 students and there is a waiting list for the fall session. I am part of an outstanding team of five instructors, pictured above. They are (left to right) Merith… Read more »
Lessons From Two Weeks Without Social Media
I learned a lot from taking time off of social media the first time I did it over the 2013 holidays. I took a two week break from all social media – posting, reading, tracking, all of it. The first few days I slipped a couple of times out of habit, but I soon caught… Read more »