Get the Inside Scoop on What Topics Interest Your NonProfit Website Visitors

  Category: Nonprofit Web Presence, Social Media, Uncategorized

  Tags: affinity categories, analytics, community, content, data, email, google analytics, nonprofit, social media, topics, website

 

Google Analytics has a section called Affinity Categories. Based on the websites that people visit before and after they visit your website, along with other information Google collects, Google Analytics categorizes the kinds of content that interest your website visitors. Here is an example from one of my nonprofit client’s websites. What does the data… Read more »

Bye Bye Dirty Data, Hello Donor Love & Dollars!

  Category: Resources

  Tags: data, data cleanup, dirty data, Fundraising

 

Authors: Mathew Emery & John Kenyon   Problem: Dirty Data = Lost Dollars & Relationships Lean staffed nonprofits often have dirty data and even large well staffed nonprofits often have hidden dirty data. There is rarely a big enough fire to make us carve out the time to build the daily/weekly/monthly/quarterly processes and habits that… Read more »