Unconscious Whiteness in Philanthropy: Reflections

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Banner at the Underground Railroad Museum Freedom Center in Cincinnati, Ohio. The blue banner with white lettering says "our shared humanity matters most".

Three takeaways from my participation in Unconscious Whiteness in Philanthropy course w/ the excellent Alison Traina and Alison Sirkus Brody. The course is a five-session cohort learning experience to deepen understanding of how white supremacy manifests in philanthropic organizations and systems, hosted by Northern California Grantmakers. – White Men Wanted. There is a need for… Read more »

Static Site Generators – Technical Requirements, Options & Migration

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Website management tools like WordPress leave your nonprofit’s website vulnerable to attack, hacking or being held hostage. A new type of website management tool known as Static Site Generators makes websites less vulnerable. In this article, we go into the technical how-to’s for the technically inclined. This is part two of a series. In part… Read more »

Get the Inside Scoop on What Topics Interest Your NonProfit Website Visitors

  Category: Nonprofit Web Presence, Social Media, Uncategorized

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Google Analytics has a section called Affinity Categories. Based on the websites that people visit before and after they visit your website, along with other information Google collects, Google Analytics categorizes the kinds of content that interest your website visitors. Here is an example from one of my nonprofit client’s websites. What does the data… Read more »

The Best Nonprofit Online Strategies are Data-Informed

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Too Busy To Improve image

Want to improve the results you get from the effort you put into your online presence? Your nonprofit’s best online strategies are the ones informed by your data. Data not just on activity but also on what content is most popular across your website, emails and social media channels. You don’t have to be a… Read more »