Here are six examples of the types of projects I work on as a Nonprofit Technology Educator and Strategist. I work with all types and sizes of nonprofits, primarily in the areas of technology and communications, providing consulting support as well as training services. Santa Clara Domestic Violence Technology Collaborative – Digital Crisis Counseling… Read more »
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Add Website Magic to Your Nonprofits’ Online Campaigns
A dedicated website page for your nonprofit’s fundraising or advocacy campaign adds the magic needed to help make that campaign successful online. The magic comes from you making it as easy as possible for people to learn more, take action and share your campaign online. When you don’t create a page specific to your campaign,… Read more »
Digital Crisis Counseling – Technology Meets the Hotline

Nonprofits provide digital crisis counseling services using online chat or text via a computer or mobile device. These services augment the traditional telephone counseling hotline services provided by organizations that support survivors of domestic or intimate partner violence, sexual assault, human trafficking and many other issues. While phone hotlines have been in use for decades,… Read more »
Quality vs. Quantity: Reframing Personal Productivity Online
Most articles about online productivity are framed as helping you to do more – automate this, multi-task that, consume more faster, etc. Most professionals I know – especially those in the nonprofit world – are already consuming too much information, most of it online. I’m encouraged by seeing folks reframe how they think of online… Read more »
Six Nonprofit Technology Questions for Board Members
Recently Kevin McCray, the Chief Executive Officer of the National Ground Water Association asked me “Do you offer a list of appropriate questions for board members to ask of staff/management when management is making a recommendation for a technology purchase? We can offer up our rationale and background, but we think they should focus on… Read more »
Seven Ways of Using Technology for Teaching Adults
I attended the Teacher Technology Showcase put on by the School of Education at Sonoma State University in the fall of 2013 . I learned so much from talking with teachers and students about different ways technology is being incorporated into learning. While aimed at K-12, I found seven things that I look forward to… Read more »
Why AmazonSmile Doesn’t Turn My Frown Upside Down :(
The AmazonSmile program, where a small percentage of sales is given to a designated nonprofit, is a nice sentiment but will likely prove a net loss for most participating nonprofit organizations. The sentiment is admirable – provide exposure to nonprofits on the popular shopping site and donate a portion of sales to worthy causes. Unfortunately,… Read more »
What Can Google Teach Nonprofits About Direct Mail?
While Google is king of online advertising revenue, it still uses direct mail for a very good reason. Direct mail is still relevant and still gets results. I had several emails from Google over the summer about this special offer regarding a free ad credit if I spent money advertising my business through them online…. Read more »
How Nonprofit Data Is Like Debt
During an online fundraising seminar I was presenting, we were on the topic of email addresses. I always advise folks to pay attention to their email “bounces” – when an email address is found to be bad and your email can’t be delivered. One of the seminar attendees shared that she had a LOT of… Read more »
Ten Nonprofit Technology “Commandments”
The choices you make about technology can make or break your organization. The time for making guesses about your technology choices is over. There are two different paths our sector – and your organization specifically – can choose. One leads to effective technology use, the other does not. Let’s look at what actions organizations can… Read more »