The AmazonSmile program, where a small percentage of sales is given to a designated nonprofit, is a nice sentiment but will likely prove a net loss for most participating nonprofit organizations. The sentiment is admirable – provide exposure to nonprofits on the popular shopping site and donate a portion of sales to worthy causes. Unfortunately,… Read more »
Posts Categorized: Uncategorized
What Can Google Teach Nonprofits About Direct Mail?
While Google is king of online advertising revenue, it still uses direct mail for a very good reason. Direct mail is still relevant and still gets results. I had several emails from Google over the summer about this special offer regarding a free ad credit if I spent money advertising my business through them online…. Read more »
How Nonprofit Data Is Like Debt
During an online fundraising seminar I was presenting, we were on the topic of email addresses. I always advise folks to pay attention to their email “bounces” – when an email address is found to be bad and your email can’t be delivered. One of the seminar attendees shared that she had a LOT of… Read more »
Ten Nonprofit Technology “Commandments”
The choices you make about technology can make or break your organization. The time for making guesses about your technology choices is over. There are two different paths our sector – and your organization specifically – can choose. One leads to effective technology use, the other does not. Let’s look at what actions organizations can… Read more »
Creating a Social Media Plan for Your Nonprofit
Social Media can be time-consuming and confusing, so what is the best way to make effective use of your limited resources? Have a plan! Join me on Wednesday March 31st in San Rafael, CA for my workshop Social Media 201 from 9am to noon. This workshop is presented in two parts – a theoretical and… Read more »
Excellent Website Content: Testimonials
Whenever I do a training on effective websites, I always talk about constantly updated content and how testimonials are some of the best content you can have. I love testimonials because they are real people speaking in their own voice about why they like your organization and its work. It is one thing to hear… Read more »
Effective Online Communications Released
"Effective Online Communications" is the chapter I wrote in the book from The Nonprofit Technology Network (NTEN) Managing Technology to Meet Your Mission (2009, Jossey-Bass/Wiley), released today. In this chapter I cover planning for and executing strategies to support an effective website and email communications in nonprofit organizations. An organization's online communications via their website… Read more »