Excellent Website Content: Testimonials

TestinmonialChanel Johnson Whenever I do a training on effective websites, I always talk about constantly updated content and how testimonials are some of the best content you can have. 

I love testimonials because they are real people speaking in their own voice about why they like your organization and its work. It is one thing to hear from an employee about the work they do or what they have accomplished, but it is almost always more powerful to have a person who is not an employee speaking from their heart. It also provides an opportunity to showcase the diversity of supporters and stakeholders that like the organization. People don't just relate to concepts – people relate to people.

I often use the example of having someone with a digital camera that records video go around at an event and ask volunteers, board members and even donors "why do you donate your time/money to this organization?" "what do you love about this organization" . Once collected, these testimonials can be uploaded to YouTube and integrated in a variety of ways to your online presence. 

NancySchwartzlogo Last November Nancy Schwartz on her Getting Attention! blog, posted a great article "The Most Powerful Marketing Copy in the World – Testimonials" which provides examples, gives advice on getting testimonials and in part 2 of the article gives her "Seven Steps to Compelling Testimonials".

Here are some video examples I have run across lately from both small and large organizations using testimonials in various ways:

Autism Speaks:  On YouTube

Bishop O'Dowd High School: On their website (scroll down) ; On YouTube

Duke University: Video about annual giving on their website

Performing Arts Workshop: On their website ; On YouTube

Student Conservation Association: On their website  ; On YouTube

Texas Organ Sharing AllianceOn YouTube

Even the smallest organizations can benefit from using these in their marketing materials and in their online presence. They can even be included in social media plans, uploaded to YouTube or Facebook, linked to from Twitter, etc. I encourage all nonprofit organizations to read Nancy's articles and work on collecting testimonials. It is an effective and inexpensive way to augment your marketing and online presence.

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Effective Online Communications Released

 "Effective Online Communications" is the chapter I wrote in the book from The Nonprofit Technology Network (NTEN) Managing Technology to Meet Your Mission (2009, Jossey-Bass/Wiley), released today.

In this chapter I cover planning for and executing strategies to support an effective website and email communications in nonprofit organizations.

An organization's online communications via their website and email form the foundation of an effective online presence. In order to take advantage of social media and web 2.0 technologies, organizations first need a solid foundation. I cover planning, elements of engaging websites, using email to drive traffic to the site and tracking results to improve results.

There are a host of distinguished nonprofit writers that also contributed great chapters to the book covering the spectrum of technology management:


Chapter 1: Mission First: Achieving IT Alignment (Steve Heye)
Chapter 2: Managing Technology Change (Dahna Goldstein)
Chapter 3: Measuring the Return on Investment of Technology (Beth Kanter)
Chapter 4: How to Decide: IT Planning and Prioritizing (Peter Campbell)
Chapter 5: Finding and Keeping the Right People (James Weinberg, and Cassie Scarano)
Chapter 6: Budgeting for and Funding Technology (Scott McCallum and Keith R. Thode)


Chapter 7: The Foundation: Introduction to IT and Systems (Kevin Lo and Willow Cook)
Chapter 8: Where Are Your Stakeholders, and What Are They Doing Online (Michael Cervino)
Chapter 9: Effective Online Communications (John Kenyon)
Chapter 10: Donate Now: Online Fundraising (Madeline Stanionis)
Chapter 11: Where Will We Be Tomorrow (Edward Granger-Happ)

The Editors

Purchasers of the book have access to premium content available online, which includes bonus materials and posts from the authors.

The book is available on the Jossey Bass/Wiley site and on Amazon.com

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Final Version of Nonprofit Technology Professional’s Principles

Based on the feedback and discussions over the past few months, here is the final version of our principles. Thanks to everyone who contributed to the discussion. 


Nonprofit Technology Professional’s Principles/Code of Conduct

We, as technology professionals serving nonprofit organizations, pledge to:

1.    Do No Intentional Harm to Data or Devices Containing Data

2.    Appreciate, Respect and Adapt Our Approaches Appropriately to an Organization’s Culture, Mission, Context and Resources

3.    Focus On Solutions Appropriate in Both the Short and Long Term to an Organization’s Culture, Mission, Context and Resources

4.    Explain/Demonstrate Technology Strategies and Tools Using Clear, Non-Technical Language

5.    Understand and Communicate the Applicable Excellent Practices, Legal and Technical Requirements Related to Our Work

6.    Engage in Continuous Learning Practices to Maintain Our Skills and Knowledge

7.    Regularly Participate In and Share Our Knowledge With Our Community

8.    Maintain Ethical Practices and Declare Any Conflicts of Interest

9.    Provide Recommendations and Not Directives, Communicating the
Reasoning Behind those Recommendations, Ensuring the Decision is Always
the Clients

10.    If We Charge for Our Services, to be Transparent About Product Pricing and/or Project Costs

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Using Humor to talk about Immigrant Rights

At the recent Nonprofit Technology Conference, I met Will Coley, the writer of a short video that uses humor to talk about immigrant rights. I strongly believe that nonprofits must try to step outside their traditional communication boxes to find new ways to talk about their issues and this is a great example. This is part of Movement Vision Lab’s $1000 Video Contest: Community Values & Immigration.

This video lampoons the government’s bureaucratic processes and attitude towards immigrants. One viewer of Will’s video said "great video. i currently am in the process of bring my fiancée here
from the Philippines. That is exactly how it seems to be. no help, no
answers and always kept in the dark. it takes 6 months to approve a
packet that takes 15 minutes to review."

Watch Will’s video and vote for it! (Contest ends March 31, 2008).

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Interviewed by David Wilcox

While attending the UK Circuit Riders Conference 4.0 last month, I was interviewed by David Wilcox, a consultant, writer and trainer specializing in community engagement and cross sector partnerships. He writes about social media, engagement and collaboration.

We talked about the importance of online presence and how it relates to funding opportunities. See the video interview below or on YouTube and read David’s blog post about it.

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Rates & Terms

USDeptofLabor “I valued and appreciated your teaching and guidance. The workshop was superb and very much tailored to my current needs, knowledge and understanding”

– Jose Carnevali
Deputy Regional Director, Office of Public Affairs
U.S. Department of Labor

Consulting Rates

Professional consulting services, including coaching and project management, are available both by project and an hourly rate. Work is done at client request and there is no long-term obligation outside the agreed-upon scope of work.

Commercial/For Profit Hourly Rate:  $200

Nonprofit Hourly Rate: $175

A retainer, equal to 4 hours or 20% of the quoted project total, is required to commence work.

Read about my consulting services  |   See my client list

Training Rates

I have delivered a variety of keynote and seminars engagements for conferences, associations and organizations around the world. My primary areas of expertise include  nonprofit technology, strategic technology planning, effective online presence and social media. 

Full-Day: $4,000

Half-Day: $2,000

Training services include curriculum development, customization of the material for the organization/audience, slide production, professional training delivery and facilitation of discussions. Travel and travel-related expenses are not included.


Notes: Developing curriculum from scratch requires 40 hours of work per hour of training. For this reason, training rates are higher than consulting rates. Training services provided during the course of a larger consulting engagement may be discounted.

Read about my training services  

See recent trainings   |  See upcoming trainings

Terms: Consulting

I am happy to have a call with you (up to 30 minutes) to discuss a potential engagement. I then draft an agreement and work plan for us to discuss and agree on.

My terms include:

  • A retainer and signed contract are required to commence work

  • Work is warrantied to be performed in a workmanlike manner

  • Work is confidential

  • When not billed by project, work is billed at an hourly rate in fifteen-minute increments, invoiced monthly, payable within 30 days
  • Either party can terminate with two weeks notice

  • Travel expenses are charged outside the San Francisco Bay 
    Area and include lodging, transportation and incidentals

To request more information, please Email Me

© John Kenyon Consulting,
2005 – 2014


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Services: Training: Highlights/Recent


2014 Training Highlights

ConnectingUp logoTechnology Leadership Academy:
Creating a Technology Plan

Connecting Up Australia
Eight week webinar series covering all major areas of
technology planning, budgeting and implementation
March – May 2014 – online

Learn, You Will: Training Tips from Jedi Masters
co-presented with Beth Kanter, Cindy Leonard and Andrea Berry
NTEN’s 2014 Nonprofit Technology Conference
March 13, 2014 – Washington, D.C.

Measuring Success in Social Media
@home L.A. Homeless Service Providers
March 19, 2014 – online

Sonoma SUProfessional Social Media Certificate Program
Measurement Module
Sonoma State University
April, 2014 – Rohnert Park, CA

Measuring Success in Social Media
Robert Wood Johnson Foundation & George Washington University’s
Aligning Forces for Quality Initiative Conference
May 7, 2014 – San Diego, CASan Mateo County

Social Media for Arts Organizations
San Mateo County Arts Council
June 13, 2014 – San Mateo, CA


2013 Training Highlights

Technology Planning & Mapping Business Processes
Parent Center Network Technology Project
January – March 2013 – online

AllianceChildFamWhiteTechnology for Human Services Leaders
Alliance for Children & Families’ Executive Leadership Institute
May 5, 2013 – Ann Arbor, MI

Technology Planning for Nonprofit Leaders
Connecting Up Australia Masterclass
May 15, 2013 – Gold Coast, AustraliaConnectingUp logo

The Whole World In Your Hand: Embracing the Mobile Revolution
Connecting Up Nonprofit Technology Conference
May 16, 2013 – Gold Coast, Australia

CaravanStudiosFoundational Elements of Online Fundraising
Caravan Studios/TechSoup Global
June 5, 2013 – online

Building Better Relationships Through Social Media
w/ Sarah R. Moore
Compasspoint Nonprofit Services
June 11, 2012 – Oakland, CA

Nonprofit Technology 101
Nonprofit Technology Network (NTEN)
Three part webinar series
June 12 -26, 2013 – online

Y&HSodaFdnThe Impact & Opportunity of Mobile for Nonprofits
Y&H Soda Foundation Grantee Meeting
July 30, 2013

Nonprofit Technology Panel
National Conference of Bar Foundations Annual Meeting
August 9, 2013 – San Francisco, CA

Online Fundraising Series
Foundation Center’s Expert in Residence Program
September, 2013 – San Francisco, CA & onlineSSIR

Mobile + Social + Technology for Nonprofits
Stanford Social Innovation Review’s
Nonprofit Management Institute

September 10, 2013 – Palo Alto, CA

Principles of Effective Social Media
Packard LogoDavid & Lucile Packard Foundation
Summer Matters Grantee Convening
September 29, 2013 – Los Altos, CA

Creating A Social Media Plan
Hewlett-Foundation-LogoWilliam and Flora Hewlett Foundation
Spitfire Strategies Communication Workshop
October 16, 2013 – Washington, D.C.


2012 Training Highlights

NTEN logoFrom Computers to the Cloud:
Technology Essentials for Nonprofit Leaders

Nonprofit Technology Network
January 17, 2012 – online

Compasspointlogo Storytelling and Social Media:
How to bring the story of your nonprofit
alive with social media
w/ Sarah R. Moore
Compasspoint Nonprofit Services
March 6, 2012 – San Francisco, CA

Informa logoKeynote:
Social Media For Not for Profits
The Inagural Social Media for Not for Profit Conference
March 29, 2012 – Melbourne, Australia

Social Media Planning

w/ Danielle Brigida, NWF
ConnectinguplogoThe Inagural Social Media for Not for Profit Conference
March 30, 2012 – Melbourne, Australia

Strategic Technology Planning Workshops
Connecting Up! Australia
March 12 -15, 2012 – Sydney, Brisbane and Adelaide, Australia

NTEN logoNonprofit Cultural Revolution:
Changing Your Organizations Technology Culture
National Technology Conference
April 3-5, 2012 – San Francisco, CA & online

Social Media Principles & Planning
Spitfire Strategies:
Hewlett Grantees Communications AcademySpitfirelogo
June 7, 2012 – Santa Cruz, CA

Technology Planning for Parent Centers
Partners Resource Network, Region 3
September 25, 2012 – Biloxi, MI 


2011 Training Highlights

CVNL The Networked Nonprofit Consultant
Nonprofit Consultants Network
Center for Volunteer & Nonprofit Management
January 12, 2011 – San Rafael, CA

The Written Word on the Web:
Moving Print Publications Online
CompassPoint Nonprofit Services
January 20, 2011 – San Francisco, CA 

Executive Directors Guide to
Storytelling through Social Media
w/ Sarah R. Moore
Center for Volunteer & Nonprofit Management
January 25, 2011 – San Rafael, CA

Fundraising Technologies
Pacer Center Topical Institute
Champions for Children with Disabilities
January 27, 2011 – Washington, D.C.Oseplogo
Pacer Center Home Page

Strategic Technology Planning
Technology Leadership Institute
Parent Centers of Children w/ Disabilities
Office of Special Education Programs (OSEP)
U.S. Department of Education
Pacer Center & Peak Parent Center
January 28, 2011 – Washington D.C

A Common Voice for the NP Tech Community
National Technology Conference
March 17-19, 2011 – Washington D.C

ELI ACF Technology for Human Services Leaders
Executive Leadership Institute
Alliance for Children & Families
May 4, 2011 – Ann Arbor, MI

Region5PTAC Keynote:
More Important Than Social Media:
Effective Websites & Email

Region 5 Parent Technical Assistance Conference
PEAK Parent Center
June 1, 2011 – Denver, CO

Social Media Fraud

American Institute of CPA’s
National Nonprofit Conference
June 10, 2011 – Washington, D.C.


Principles of Effective Social Media
Monterey Association of Fundraising Professionals 
June 23, 2011 – Monterey, CA

Community Foundation of Santa Cruz Countylogo 501(c)(3) Book Club: The Networked Nonprofit
w/ Beth Kanter
Community Foundation Santa Cruz County
July 15, 2011 – Aptos, CA


Sustaining & Implementing Technology Plans
Technology Leadership Institute
Parent Centers of Children w/ Disabilities
Office of Special Education Programs (OSEP)
U.S. Department of Education
Pacer Center & Peak Parent Center
August 4, 2011 – Washington D.C

Minnesota Council of Nonprofits Reduce/Reuse/Recycle: Repurposing Content for Various Channels
Minnesota Council of Nonprofits
Webinar Series
September 13, 2011

AllianceChildFamWhite Make a New Plan, Stan: Effective Social Media Planning
Alliance of Children & Families
Webinar Series
September 14, 2011

CVNLHarnessing the Power of
Storytelling through Social Media
w/ Sarah R. Moore
Center for Volunteer & Noprofit Management
September 15, 2011 – San Rafael, CA

Community Foundation of Santa Cruz CountylogoBuilding a Social Media and Facebook Strategy
w/ Beth Kanter
Community Foundation Santa Cruz County
September 16, 2011 – Santa Cruz, CA

Engaging Stakeholders with Technology & Social Media
Humboldt Area Foundation
NorCAN Strong as Redwoods Regional Nonprofit Conference

September 29, 2011 – Fortuna, CA

Nonprofit Resource CenterKeynote: The Future of Nonprofits –
Turning Technology to Advantage
2011 Annual Conference
Nonprofit Resource Center
October 5, 2011 – Sacramento, CA

FoundationCenter Social Media & Nonprofits
Foundation Center San Francisco

Network Days Conference
October 6, 2011 – San Francisco, CA




Compasspointlogo Storytelling and Social Media:
How to bring the story of your nonprofit
alive with social media
w/ Sarah R. Moore
Compasspoint Nonprofit Services
October 21, 2011 – San Francisco, CA

BayerCtrRMU Keynote: Cornerstones Before Waterslides:
Why Your Website & Email Strategy Matter
in the Social Media Age

Bayer Center for Nonprofit Management

TechNow Conference
October 27, 2011 – Pittsburgh, PA

NTEN logo Nonprofit Techology Planning
Nonprofit Technology Network

November 9, 2011 – online


2010 Training Highlights

Technology Planning & Budgeting
Only open to grantees of HFPG
June 4, 2010 – Hartford, CT
Hartford Foundation for Public Giving
Nonprofit Support ProgramStrategic Technology Program

Engaging Stakeholders (and Raising Money)
With Social Media for Nonprofits

June 10, 2010 – Online
Lorman Education Services

Succeeding at Facebook and Twitter
Media Alliance
June 11, 2010 – Oakland, CA   

Harness the Power: A Wave of Boomers, A Wave of Technology & 
A Sea of
Potential Partnerships 
[Social Media Session]

Part of a two-day workshop presented by
Alliance for Children & Families

June 24 & 25, 2010 – West Palm Beach, FL

An Executive Director’s Guide to Social Media
Compasspointlogo(w/ Sarah Moore)
Compasspoint’s NONPROFIT DAY
August 31, 2010 – San Francisco, CA

Social Media 201
Part 1: What Works: Strategies & Case Studies
Part 2: Creating Your Plan for Social Media

Center for Volunteer and Nonprofit Leadership

September 7, 2010 – San Rafael, CA

National Indian Justice Center logoSucceeding with Facebook & Twitter
National Indian Justice Center
September 8, 2010 – Santa Rosa, CA

Communicating Effectively Online
Rose Foundation logoRose Foundation Grassroots Fund Grantee Convening
The Rose Foundation for Communities and the Environment
October 1, 2010 – Berkeley, CA

Social Networking & Media
AICPA Not-for-Profit Financial Executive Forum
American Institute of CPA’s

November 4, 2010 – San Francisco, CA

  Social Media Strategies:
What Works and How to Work It

Alliance for Children & Families
November 12, 2010 – ONLINE

Effective Online Communications:
Email, Websites & Social Media

Community Foundation for Monterey County

Monterey County Gives! 2010

November 19, 2010 – Monterey, CA



Social Media Strategies:
What Works and How to Work It
 Alliance for Nonprofit Management
Alliance for Nonprofit Management
December 9, 2010 – ONLINE



Y&HSodaFdn Communications Planning
Y & H Soda Foundation Grantees
December 15, 2010 – Moraga, CA





2009 Training Highlights

VCSCTaking Your Web Presence to the Next Level
Volunteer Center of Sonoma County
November 5, 2009 – Santa Rosa, CA 

Using New Technologies for Community Building
Marin Nonprofit Conference

October 19, 2009 – San Rafael, CA

NTEN Online Nonprofit Technology Conference:
Managing Technology to Meet Your Mission
Managing Online Communications Technology 
w/ Rusty Burwell, 
Vice-President of Data and Technology
for the American Lung Association

September 17, 2009 – online

NCSC092009 North Carolina Statewide Conference
Social Media 201
NC Center for Nonprofits
September 9 -11, 2009 – Concord, NC

Public Radio DM Conference

Marketing and New Media

DEI’s PRDMC 2009

Public Radio Development & Marketing Conference

July 8-10, 2009 – San Diego, CA





Online Engagement, Effective Websites and eCommunications
Alliance for Nonprofit Excellence

June 16 & 18, 2009 – Memphis, Tennessee

AllianceChildFamTechnology for Nonprofit Human Services Leaders
University of Michigan ’s Schools of Social Work and Business
Alliance for Children and Families 8th Annual Executive Leadership Institute (ELI)
May, 2009 – Ann Arbor, MI

Creating Online Evangelists: How to Excite and Motivate Your Supporters
Kivi Leroux Miller
Nonprofit Marketing Guide Information
March 20, 2009 – Online

Making Web Web 2.0 Work For You 
CVNL of Marin
March 19, 2009 – San Rafael, CA 

VCSCEngaging Stakeholders with Web 2.0
Volunteer Center of Sonoma County 
March 5, 2009 – Santa Rosa, CA







Engaging Stakeholders with Web 2.0 FoundationCenter
Foundation Center San Francisco Open House

February 26, 2009 – San Francisco, CA

NTEN Nonprofit Technology Leadership Series
NTEN Nonprofit Technology Leadership Series
January 8 – February 19, 2009  
Thursdays at 11:00am PST/2pm EST – Online Webinar

Select Training Highlights 2008 – 2005

Plenary: Grassroots Environmental Activism 2.0: Online Engagement Essentials

Session: Effective eCommunications
November 14, 2008 – Oakland, CA
Activism 2.0: Tools for Grassroots Environmental Activists
Northern California Environmental Grassroots Fund
& California Wildlands Grassroots Fund 2008 Grantee Convening

Engaging Stakeholders with Web 2.0
November 6, 2008 – Concord, CA
Beyond Heroics: Reinventing Nonprofit Leadership
The CBO Center’s 3rd Annual East Bay Nonprofit Conference

The eNonprofit:  Online Campaigns, Digital Media and Web 2.0
The eNonprofit II: Effective Websites and Making Web 2.0 Work for You
October 9 & 23, 2008 – Oakland, CA

Media Alliance registration

Digital Storytelling and Web 2.0
2008 Statewide Conference – Plenary Session
October 15 -17 – Raleigh, NC

Online Engagement and Web 2.0LCCF Conferencelogo
League of California Community Foundations
2008 Statewide Conference

HFPG_NSPlogoTechnology Essentials & Online Engagement
September 23, 2008 – Hartford, CT
Hartford Foundation for Public Giving – Nonprofit Support Program
Only Hartford-Area nonprofits are eligible

CAP logoThe eNonprofit: Effective Websites, Online Engagement and Web 2.0
Community Action Partnership
August 7, 2008 – Santa Rosa, CA

NTEN Nonprofit Technology Leadership Series
June 11 – July 23 – Online Webinar
NTEN Nonprofit Technology Leadership Series

Information & Communications Technology courseUsfmasthead
June 5 – July 24 – San Francisco, CA
Masters of Nonprofit Administration program
University of San Francisco

Online Campaigns, Digital Storytelling & Web 2.0
June 19, 1pm – 4pm PST
Media Alliance registration – Oakland, CA

Technology Project Planning Summit
May 20 & 21

Managing Nonprofit Technology Projects II– Oakland, CA

AfplogoDigital Storytelling & Web 2.0
AFP Wine Country Chapter
April 23, 2008
– Santa Rosa, CA

Bringing Your Organization to Life through Digital Media and Web 2.0
March 31, 9:30am-11:30am PST

Center for Volunteer and Nonprofit Management of Marin
– San Rafael, CACvnl

The Next Latest Thing: The Future of Tech in Nonprofits   03/2008
presented with Beth Kanter 
NTEN’s National Technology Conference – New Orleans, LA

The eNonprofit: Online Engagement  03/2008
NTEN’s National Technology Conference – New Orleans, LA

So You Want to be a Consultant  03/2008
presented with
Robert Weiner, Eric Leland and Beth Kanter
NTEN’s National Technology Conference – New Orleans, LA

The eNonprofit: Effective Online Campaigns   03/2008
Volunteer Center of Sonoma
Nonprofit Conference – Santa Rosa, CA

UkcircuitriderlogoEffective Technology Advising         03/2008
ICT Hub Circuit Rider Conference 4.0 – Birmingham, England

Bringing Your Organization to Life through Digital Media and Web 2.0     02/2008
ICT Hub Circuit Rider Conference 4.0 – Birmingham, England

Google Analytics       02/2008
Kids Count Network Conference

Idealwarelogo_2Sponsored by the Annie E. Casey foundation
Produced by
San Francisco, CA

Promoting Your Mission Using Technology       02/2008
Marin Community Foundation – FAITHS initiative
Center for Volunteer & Nonprofit Management of MarinMarincf_2
Novato, CA

Effective Online Campaigns       02/2008
Development Executives Roundtable
Oakland, CA

Concepts & Functions of CiviCRM         01-02/2008
American Friends Service Committee
Four 1-hour sessions on CiviCRM & Drupal features, benefits, functions and administration
Online webinar

NTEN Technology Leadership Series        09-10/2007, 01-02/2008
Seven 90 –minute webinars delivering the essential knowledge that non-technical
nonprofit managers need to understand the effective use of technology
Online webinar

Choosing Appropriate Technology        07/2007 Compasspointlogo
Compasspoint Nonprofit Day 2007
San Francisco, CA

Strategic Technology Planning and Budgeting for Nonprofits    05/2007
Community Information Strategies Australia (CISA)-sponsored three full-day trainings
Sydney, Brisbane and Adelaide, Australia

Effective Nonprofit Technology Advising        01/2007
UK Circuit Riders Conference 2007
Birmingham, UK

What Every Nonprofit Needs to Know About Technology    08/2006
Listen to the Podcast
Craigslist Foundation Nonprofit Bootcamp, UC Berkeley
Berkeley, CA

Building the eNonprofit: Web, Email and Online Fundraising    2003-2005
Groundspring.org full-day training, various national locations included
New York, Washington, D.C, Philadelphia, Chicago, Atlanta and Seattle

Digging Deeper: Ten Years of Online Fundraising        03/2005
with Ken Weber, President, Network for Good
Chicago, IL – N-TEN National Technology Conference 2005


© John Kenyon Consulting, 2005 – 2014




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Services: Consulting

For More Information, Email Me


Technology Strategies & Implementation

Technology can be very expensive and frustrating. Good planning helps reduce costs and helps you choose effective solutions. I work with organizations to create a technology plan that is aligned with their mission and strategic goals, then help with implementing the plan using effective strategies.

Communication Strategies and Goals

 I help organizations:

  • Create a vision and goals for communication that is aligned with their mission
  • Articulate goals for the organization and for departments, both strategic and operational
  • Describe your online (and offline) goals to help guide communications efforts and specifically redesigning your internet presence

Social Media Strategies 

  • Understand what makes for an effective social media strategy
  • Learn about effective tactics, strategies and principles of social media
  • Utilize social media to broaden your reach and engage stakeholders 

Website & Internet Presence Strategies 

  • Understand what makes for an effective nonprofit website
  • Create a new, improved web presence that is engaging,  interactive and creates action
  • Utilize the web and email to engage your stakeholders and tell your stories

Effective Technology Advising

As a long time consultant I share some helpful frameworks and processes along with facilitating greater professional self-awareness for consultants and other advisors. Improve your consulting practice or your skills as a nonprofit staff member. Go from being “unconsciously competent” to “consciously competent”, better knowing your strengths and areas for improvement. Share experiences and learn from your peers.

CiviCRM Implementation Strategy

The database + website content management system CiviCRM is a free, open source tool specifically built for nonprofits. Learn about the benefits and features of CiviCRM. Get help mapping your current data processes into CiviCRM and utilizing it to full advantage.


“Thank you again for your time this afternoon. 
You are a true blessing and a delight to work with.”

Lou August
Director, IS Development & Partnerships
Save the Children USA

“A great inspiring session – really helped to clarify
what I do, how I do it, and what I want to do….”

Laura Whitehead
UK Nonprofit Technology Consultant
Read Laura’s blog


© John Kenyon Consulting, 2005 – 2014

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Services: Client List


(click here to see a Google map of clients)




Nonprofit Organizations


  • GsanetworkGSA Network




Former Clients




© John Kenyon Consulting, 2005 – 2014

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JK0712PDXsmI’m a nonprofit technology educator and strategist who has been helping nonprofits for over 20 years. I provide advice, educate and write about the effective use of technology in nonprofit organizations.

I earned my B.S. at Emerson College in Boston before moving to the San Francisco Bay Area in 1987. By the late 90’s I was Information Technology Director at San Francisco’s Management Center. 

Along with Michael Stein I wrote both The eNonprofit: a guide to ASPs, internet services and online software 

[Download asp604.pdf (pdf, 640KB)]

and the Nonprofit Quarterly article A Decade of Online Fundraising

[Download decade_of_online_fundraising.pdf (pdf, 96KB)].

From 2003 – 2005 I traveled around the country teaching nonprofits how to effectively use the internet as Training and Consulting Manager at Groundspring.org/Network for Good. Since then, my consulting practice has concentrated on technology strategy with a focus on leveraging the internet.

FC09JK In 2008 and 2009 I helped Beth Kanter develop the curriculum for and present the two day workshop for nonprofits on social media, We Are Media.

I am the author of the “Effective Online Communications” chapter in the 2009 NTEN book Managing Technology to Meet Your Mission: A Strategic Guide for Nonprofit Leaders.

I was the Educational Program Manager at NTEN in 2012. I’ve been a featured speaker across the US, England, Australia and online. 

I am an adjunct professor for the Masters of Nonprofit Administration degree program at the University of San Francisco and  have developed sessions presented at institutions of higher learning including: 

Short Biography:

JOHN KENYON is a technology educator and strategist who’s worked with nonprofits for over 20 years providing advice, teaching seminars and writing articles. Every day he educates and counsels nonprofits about using technology strategically because he knows it can help their organizations operate more effectively and efficiently. John authored the chapter “Effective Online Communications” in the book Managing Technology to Meet your Mission (Jossey-Bass/Wiley, 2009). Along with Beth Kanter he helped craft curriculum for and present the “We Are Media” social media training for nonprofits and frequently speaks on social media topics. He is a member of the Executive Consultants Select Group at the Alliance for Children & Families and an adjunct professor at the University of San Francisco. John has been a featured speaker across the US, England, Australia and online. www.johnkenyon.org  twitter @jakenyon

> Education Services Client Feedback <

“John Kenyon’s excellent Effective Websites seminar has helped our members improve their web presence in a major way.  The valuable advice and strategies he shares are affordable and easy to implement, and many of our members were inspired to adopt his recommendations immediately after his presentation.”

Deborah Schneider
Community Resources Director
New Progressive Coalition


“I thought this was incredibly beneficial and I haven’t even implemented (your) suggestions. I look forward to exploring the techniques (you) recommended. Thank you so much!”

Claire Withycombe
Public Information Assistant
Community Gatepath


“Thanks so much for the informative presentation today. I found it extremely applicable.”

Adrienne Pfeiffer
Director of Development and Outreach
West Marin Community Radio


“Thank you for a wonderful presentation yesterday at AFP.  Covered all the bases”

Peter C. McCormick
Annual Giving Coordinator    
Sutter VNA & Hospice Foundation


“Thank you so much for the wonderful session you did at the Nonprofit conference.” 

Laurie Vermont
Youth in Arts

>See my Client List


© John Kenyon Consulting, 2005 – 2014

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Services: Training & Education


Curriculum Options

Social Media Topics:

  • Social Media 101: Basic Strategies and Tool Options
  • Social Media 201: Examples and Case Studies
  • Measure Twice and Cut Once: Creating a Social Media Plan
  • Supporting Free Agents/Online Evangelists
  • Succeeding with Facebook & Twitter
  • Principles of Effective Social Media
  • Knit One, Pearl Two: Weaving Online Networks

Online Presence Topics:

  • The Mobile-Enabled Nonprofit
  • More Important Than Social Media: Effective Websites & Email
  • If The Shoe Fits: Tailoring Online Content to Your Various Audiences
  • Measure for Measure: Tracking Online Communications
  • The Written Word on the Web: Moving Print Publications Online
  • Reduce/Reuse/Recycle: Repurposing Content for Various Channels
  • Undressing in Public: Online Organizational Transparency

Technology Leadership Series:

  • Systems Analysis
  • Hardware, Software & Networks
  • Databases
  • Planning & Budgeting
  • TeachingEffective Online Presence
  • Internet Tools
  • Future of Nonprofit Technology

eNonprofit Series:

  • Effective Websites
  • Effective Email Communication
  • Raising Money Online
  • Effective Online Campaigns
  • Driving Traffic to Your Website
  • Bringing Planned Giving Online
  • Using Metrics and Analytics


Strategic Technology Planning & Budgeting

What Every Nonprofit Manger Needs to Know about Technology

Choosing Appropriate Technology
Technology for Executive Directors

Effective Technology Advising

Effectively Using Consultants


 For More Information, Email Me


I just wanted to thank you for your wonderful presentation at the Executive Leadership Institute. Your presentation was robust, engaging and very timely for our students. I can say with certainty that it was well appreciated by the students who gleaned a great deal from it.”

Undraye Howard, Director of Consultation and Leadership Services
Alliance for Children and Families


“Your presentation was entertaining and very educational. Attendees left inspired and with some great ideas to put into action. Thank you for presenting such a successful workshop. Attendees were impressed with your breadth of knowledge and learned a lot from your presentation.”

Sarah Darcey-Martin
Center for Volunteer and Nonprofit Leadership of Marin


“Thanks so much for taking the time to speak at our workshop last week. The reviews I heard were just stellar. I had a couple of people tell me that it was worth coming to the workshop just for your presentation.

I found the information very helpful as well.  I always seem to learn a lot when I hear you speak.  It is clear that you really prepare for your presentations and our clients really appreciated you taking the time to share your expertise.”

M. Jane Eaves
Gonser Gerber Tinker Stuhr, LLP


© John Kenyon Consulting, 2005 – 2014

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Managing Technology to Meet Your Mission

Effective Online Communication        

Managing Technology to Meet Your Mission:
A Strategic Guide for Nonprofit Leaders

Jossey-Bass/Wiley & Sons (c) 2009


Eight Essentials for Online Engagement


Saad & Shaw Fundraising Newsletter

Download Online Engagement Essentials Kenyon 2009


Wiki We Are Media

We Are Media


Collaborative Curriculum Contributor and Co-presenter




Nonprofit FutureTech

NTEN Connect eNewsletter

The True Costs of Free & Low-Cost Software

by Michelle Murrain (contributor)


Civicrm_logoCiviCRM Online Documentation


Software documentation for Administrators and Users
built with the Confluence Wiki


Working with Technology Consultants


Computanews: UK circuit riders newsletter
London Advice Services Alliance


A Decade of Online Fundraising (w/ Michael Stein)


Nonprofit Quarterly Winter 2005
Download Decade of Online Fundraising (pdf, 96KB)



The Ten Nonprofit Technology “Commandments”

09/2003, rev.2008
N-TEN Forecast article (see below)

Asp_guideThe eNonprofit: A guide to ASPs, internet services and online software
(w/ Michael Stein)


CompassPoint Nonprofit Services & Community Technology Foundation of California
Download ENonprofit Stein Kenyon (pdf, 640KB)



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