Marnie Webb, CEO at Caravan Studios, recently asked nonprofit tech folks via Twitter “I’m giving a talk on the next wave of technology for NGOs. What groups of technology would you include? And why?”. I think Marnie was asking about tools or technologies, like Artificial Intelligence or Machine Learning. Thinking beyond the tools, the question… Read more »
Posts Categorized: Nonprofit Web Presence
Antidote to WordPress vulnerability – Static Site Generators
The advantages of CMS website management tools come at a high price. An alternative is Static Site generators
Get the Inside Scoop on What Topics Interest Your NonProfit Website Visitors
Google Analytics has a section called Affinity Categories. Based on the websites that people visit before and after they visit your website, along with other information Google collects, Google Analytics categorizes the kinds of content that interest your website visitors. Here is an example from one of my nonprofit client’s websites. What does the data… Read more »
Nonprofit Websites: Five Ways to Keep Them Alive
A website is the most important part of your nonprofit’s presence online, followed by email and social media. It is the online transactional hub where people can learn about your work in a deep way, make donations, sign up for your email list, review volunteer opportunities and much more. Without an interactive, up-to-date website, you… Read more »
When NOT to Have a “Donate Now” Button
Conventional wisdom tells us that whenever a nonprofit has a website page, there should be a conspicuous “Donate Now” button. If at any time someone is motivated to donate while browsing your website, you want that button prominently displayed for easy access. But there are times when what you are trying to accomplish online is… Read more »
The Arts and Mobile Marketing
I am honored to be featured in a new special report from Musical America Worldwide entittled "Mobile Marketing: The Arts In Motion". The report includes wonderfully helpful information for performing arts organizations about engaging audiences via mobile, mobile options, vendors and – best of all – case studies of organizations using mobile. Analytics and Texting… Read more »
Online Data Privacy
Online data privacy is an issue for anyone who puts personal information online. This includes posts to Facebook, email, docs or anything stored in the cloud. Ever since I had the pleasure of doing a presentation about online engagement for the Privacy Rights Clearinghouse I have been more aware of the issues facing nonprofits when… Read more »
Most Popular Websites & Why Nonprofits Should Care
It’s important for nonprofits to know which websites on the internet have the most traffic. It helps them understand where people are online so they can be sure they are participating on the most popular sites. I am a fan of Alexa.com®, the web information company that ranks websites with the most traffic by country… Read more »
Using Humor to talk about Immigrant Rights
At the recent Nonprofit Technology Conference, I met Will Coley, the writer of a short video that uses humor to talk about immigrant rights. I strongly believe that nonprofits must try to step outside their traditional communication boxes to find new ways to talk about their issues and this is a great example. This is… Read more »
Interviewed by David Wilcox
While attending the UK Circuit Riders Conference 4.0 last month, I was interviewed by David Wilcox, a consultant, writer and trainer specializing in community engagement and cross sector partnerships. He writes about social media, engagement and collaboration. We talked about the importance of online presence and how it relates to funding opportunities. See the video… Read more »